I find that adding the word 'networking' to any sort of event, whether a formal referral group or a normally pleasurable trip out, tends to be a huge turn-off for the majority of people.

This article is very useful in reminding us that we all have social skills we put into place daily and that those skills don't simply dry-up when networking is involved.

It may also remind those who dash from person-to -person in a networking environment, dishing out business cards at speed and looking over shoulders to find the next 'useful' person, that their approach is not likely to gain as much than those who take the time to listen and interact as you would do on a daily basis.

In essence, quality of interaction and using the skills you already have are key to networking success.