Blogging, or using Passle, is a fantastic way to highlight your specialist knowledge to potential clients and ultimately generate new business.
This article points out some more reasons why blogging is important.
Not many accountants blog at the moment and if you do, you certainly will stand out! But don’t just sit on the idea….more and more firms will be looking at this to help with their marketing. A blog will build your personal profile as well as showcase your knowledge and area of expertise. It’s as simple as that!