At Critchleys we're seeing lots of business plans for technology start ups, and this article provides a useful summary of what investors look for in addition to a great idea:
Strong business plan
Realistic valuation expectations- especially with first round investment.
Worth a read, thanks to Ciaran Hickey of @wigginLLP
According to a report for London and Partners earlier this year, $1.35bn (£0.9bn) was invested in London tech startups in 2014. That compares to $100m invested in 2010. The same report states that $682.5m was invested into tech startups in London in the first financial quarter of 2015 alone. Certainly, it’s a good time for tech startups to raise money in London – but that doesn’t mean that all startups will be able to easily attract investment. Access to larger amounts of capital is still very competitive.