I find that adding the word 'networking' to any sort of event, whether a formal referral group or a normally pleasurable trip out, tends to be a huge turn-off for the majority of people.
This article is very useful in reminding us that we all have social skills we put into place daily and that those skills don't simply dry-up when networking is involved.
It may also remind those who dash from person-to -person in a networking environment, dishing out business cards at speed and looking over shoulders to find the next 'useful' person, that their approach is not likely to gain as much than those who take the time to listen and interact as you would do on a daily basis.
In essence, quality of interaction and using the skills you already have are key to networking success.
If you’ve ever inwardly groaned at the thought of walking into a networking meeting, you’re not alone. You only have to Google 'hate networking' to see just how many people dread it. But in fact, once you remove the label 'networking', and instead see it simply as opportunities to meet new people and make interesting connections, it suddenly seems less daunting and maybe even fun. Or, to go even further out on a limb, something you may be naturally good at.