A surprising (and pleasing) result on the level of views by users based on a survey of 220,000 Facebook users.

From a business's point of view, it really reiterates the crucial element of feedback. It shows that without hard numbers, people will believe that they are not being heard (and stop). So all those social media 'gurus' that we all love to hate, saying 'keep the faith': were probably right all along!

One hopes that the data is not too biased. Although Michael Bernstein is based in Stanford's HCI group, both he and the other 3 authors are affiliated to Facebook via Facebook Data Science.